Another post prompted by 70s Sci-Fi Art, and a publication that’s very typical of its decade. The Fender guitar catalogue for 1976 showcases its product range with a series of illustrations that carefully pastiche the kind of art you’d find in books of fairy tales. Selling rock’n’roll equipment in this manner wasn’t a trend-setting step by 1976, not with the punk hordes on the march, but corporations are seldom ahead of the general culture. The cover art by Ruby K. Lee is a copy of one of Kay Nielsen’s drawings for East of the Sun and West of the Moon. Lee also provides one of the interior drawings, with the rest of the art being the work of Bruce Wolfe. (There may be another artist involved since one of the illustrations lacks a credit.) This looks like a huge amount of effort for a small product catalogue but the illustrations were also part of an ad campaign with accompanying storybook copy. It’s good to see Busorama being used for all the headings. I’ve been using this font myself for its associations with the 1970s.
Since I keep borrowing tips from 70s Sci-Fi Art I’ll note again that Adam Rowe’s Worlds Beyond Time: Sci-Fi Art of the 1970s will be published by Abrams next month.
