Obama – { feuilleton }

Font haiku

Nothing doing here for the past twenty-four hours due to things collapsing at the webhost end. Everything seems stable now (fingers crossed). In future when this happens check my Twitter feed for reports.

So then… The above is the better of my two entries for a Valentine’s day competition on the Extensis blog which required you to create a besotted ode to a typeface. The wonderful Gotham sans serif by Hoefler & Frere-Jones was used by the Obama campaign during the recent Presidential election, as I noted back in November. I didn’t win but they did give me an honourable mention which was a surprise. Some very witty and clever entries but it helps if you’re a type obsessive to appreciate many of the jokes.

Previously on { feuilleton }
• The best font won

Obamicon

Given this week’s conjunction of a Poe anniversary and the Presidential Inauguration, creating this was irresistible. Obamicon.me allows you to turn any photo into something resembling Shepard Fairey’s ubiquitous Obama poster. The only drawbacks are the way the processing stretches the type and the use of Arial for the title, a font which few self-respecting designers can bear to use. If you’re as picky as I am, some Photoshop post-production is required.

Previously on { feuilleton }
• The best font won
• Another lazy meme post

The best font won

The beautifully elegant Gotham typeface by Hoefler & Frere-Jones was already becoming pretty ubiquitous even before the Obama brand designers chose it for all their campaign graphics. I’ve used it myself a couple of times recently, notably on the jacket for Keith Seward’s Horror Panegyric. Some typefaces have a flush of popularity then fade as they start to look dated but I can’t see this happening with Gotham. Hoefler & Frere-Jones have pulled off the very difficult task of creating a new sans serif that not only works as well as classics such as Futura and Gill Sans but is on the way to being a classic in its own right.

Previously on { feuilleton }
• New things for December