top row: The Division Bell by Pink Floyd; A Rush of Blood to the Head by Coldplay.
bottom row: London Calling by The Clash; Tubular Bells by Mike Oldfield.
The Royal Mail follows its series of British Design Classics postage stamps with a series dedicated to what they call “classic” album covers. The design classics in the earlier series deserved the term—a Mini motor car, a Penguin book cover, the London Underground map, etc—whereas here we have the word “classic” being used in its lazy journalist sense where it becomes a synonym for “popular” and “familiar”, two attributes which often diminish with time.
top row: Parklife by Blur; Power, Corruption and Lies by New Order.
bottom row: IV by Led Zeppelin; Screamadelica by Primal Scream.
It should be noted that the choice of cover art was limited to releases by UK artists, and the designs had to be readable at the very small size of a postage stamp. Even so, I can’t help but regard this as a missed opportunity. There was no need to feature the Beatles since they’d been given their own set of stamps in 2006, but I’ve never thought of the cover of Let It Bleed (below) as a classic, even though musically it’s one of the best Stones albums. I’d rather choose Andy Warhol’s cover for Sticky Fingers but you can imagine the upset at stamp users being forced to lick a picture of a bulging pair of jeans. As for Pink Floyd’s Division Bell, it’s a typically striking design from Storm Thorgerson but does anyone really think it’s more classic than earlier Floyd covers, not least the Dark Side of the Moon prism which even people who hate the band can instantly recognise? Nearly all these choices seem confused or compromised; the Clash cover is the token punk offering—Royal Mail wouldn’t dare choose Never Mind the Bollocks—but Ray Lowry’s design was copied from an Elvis Presley sleeve; Led Zeppelin’s IV is a great album but other releases had far better covers; Primal Scream, another great album but the whole sleeve design is perfunctory; the Blur choice is merely bewildering.
left: Let It Bleed by The Rolling Stones; right: The Rise and Fall of Ziggy Stardust and the Spiders from Mars by David Bowie.
As far as designers go, Hipgnosis (via Storm T), Peter Saville (New Order), and Stylorouge (Blur) are included here but there’s nothing from Barney Bubbles, Malcolm Garrett, 23 Envelope, Neville Brody, Designer’s Republic or any of the other pioneering British designers of the past 30 years. The trouble with those names, of course, is that many of the artists they worked for aren’t popular or familiar enough to the average British stamp purchaser so their work can’t be deemed “classic”. A best of British, then, which could have been a lot better.
Classic Album Covers will be issued on January 10th, 2010.
Elsewhere on { feuilleton }
• The album covers archive
Previously on { feuilleton }
• British Design Classics
• Stamps of horror
• Endangered insects postage stamps
• James Bond postage stamps
• Please Mr. Postman
