Eldritch Art Nouveau: Lovecraft at Ballantine

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Ballantine Books published a number of Lovecraft and Lovecraft-related titles in paperback in 1976, all with uniform cover designs featuring a bold Art Nouveau-style border. I’ve seen these covers on many occasions but hadn’t paid the artwork much attention until I was browsing Fontinuse last week and realised that artist Murray Tinkelman had borrowed his dragons and scowling fish from a book by Anton Seder, Das Thier in der Decorativen Kunst, a collection of animal designs for artists and craftspeople. (See below.) Writing about Seder’s book a couple of years ago I referred to “piscine grotesques that I’ll be looking at if I ever have to draw the inhabitants of Innsmouth again”, unaware that another artist had already plundered the book for just this reason.

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Murray Tinkelman (1933–2016) was a versatile illustrator but he was better suited to science fiction and other genres, horror doesn’t seem to have been his forte. This kind of Art Nouveau styling doesn’t really suit Lovecraft either, the design being more a result of Ballantine following prevailing trends than anything else. You could make something like this work for Lovecraft if you were determined, with a border design and font choice more suited to the subject. The writhing convolvulus-like shapes favoured by Victor Horta come to mind, while one or more of the typefaces of the occult revival might be useful for the title designs.

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Seder’s book of animal illustrations may be browsed at the Internet Archive although at the time of writing the site is offline for maintenance following a series of hacking incidents and DOS attacks. Here’s hoping it returns soon.

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