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The Poster: An Illustrated Monthly Chronicle

Art by Mosnar Yendis.

This is the kind of thing I love to find: five volumes of a British magazine devoted to poster artists and their creations being published at a time—1898 to 1900—when the Art Nouveau style was spreading its convolvulus-like tendrils across Europe. Poster art is a predominantly commercial medium which means the articles are more concerned with the mechanics of the business than you’d find in a rival publication such as The Studio. Artists (male and female) are interviewed, trends are analysed, there are at least two features examining what the magazine calls “cribbing” (or one poster swiping from another), also a profile of the “Aerograph”, an early model of that fixture of 20th-century illustration, the airbrush. And when it comes to illustration, The Poster is as much concerned with the practice as with the posters themselves when so many of the people featured were also illustrating books or magazines. The publishers’ admiration of Aubrey Beardsley’s work is shown in the amount of mentions he receives as well as the articles they run. Beardsley had died a few months before the magazine was launched but his influence and reputation was firmly established by this time.

All five volumes of The Poster contain a wealth of pictorial material so, with the exception of the Sidney Sime drawing, the examples shown here are from the first volume alone. Below you’ll find two illustrations by Charles Robinson pastiching the Beardsley style which the magazine claims are the best imitations they’ve seen, a debatable opinion but I hadn’t seen the drawings before. The first volume also includes an interview with illustrator John Hassall, a name that few people today would recognise, while those that do may confuse him with similarly-named musicians. Hassall’s work is still known to many Britons, however, via his “Jolly Fisherman“, a poster for the Great Northern Railway promoting the seaside resort of Skegness. The Cinderella picture below is one of many Hassall pieces in the magazine.

• The Poster, Volume 1
• The Poster, Volume 2
• The Poster, Volume 3
• The Poster, Volume 4
• The Poster, Volume 5

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Scena Illustrata covers

Art by Ezio Anichini, one of the magazine’s regular illustrators.

Scena Illustrata, an Italian culture magazine launched in 1884, was a prime exponent of the variant of Art Nouveau that Italians call stile Liberty. Or it was on its covers… To date there isn’t a substantial archive of back issues so I can’t say how much of the cover style was carried through to the interior. But since this was a fortnightly magazine there are many covers to be found. The examples here inevitably concentrate on the two decades either side of 1900 although a few are later; elements of the stile Liberty persisted into the 1920s, as did versions of that marvellous logo design.

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Moderne Malereien, 1903

A few months ago I turned up a collection of decorative animal designs by Anton Seder, a German artist, designer and art teacher. Moderne Malereien is a sequel to this in which Seder applies his somewhat overwrought Art Nouveau style to the world of interior design, with suggestions for a variety of elaborate murals. Animals are also present in some of these plates, especially fish; Seder had a fondness for aquatic organisms. Similar designs may be found in the pages of Kunstgewerbe in Elsass-Lothringen, a short-lived journal which Seder co-edited from 1900 to 1906.

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Led Zeppelin IV: Jimmy Page versus Little Bo-Peep

Background graphics by Aubrey Beardsley, 1893.

You’d think by now that everything would be known about an album with a Godzilla-sized cultural footprint like Led Zeppelin IV. I certainly thought so until last week when I turned up the source of something that the more obsessive Zepp-heads have been pondering for years. If this puts a bustle in your hedgerow then read on.

Led Zeppelin’s fourth album has been around now for half a century which means there really is a lot known about every detail of its production. Mysteries that used to confound friends of mine when we were teenagers have long been solved, questions such as what the hell the four symbols assigned to each member of the group actually signified; not only do we know the origin and meaning of those symbols, the enigmatic “Zoso” sigil chosen by Jimmy Page has an entire website dedicated to its various manifestations. We know where the photo on the cover was taken (Birmingham), and why the sleeve is devoid of identification (Page was annoyed with the press reaction to the previous album); we know that the hermit painting inside the gatefold is based on the Tarot card by Pamela Colman Smith, and we also know a great deal about the writing and recording of Stairway To Heaven. Erik Davis logged much of this in his 33 1/3 study of the album, and while he examines the band symbols in some detail he doesn’t say much about the rest of the hand-written inner sleeve beyond this comment:

Is there a meaning to the nifty Arts and Crafts typeface that Page lifted for the Stairway To Heaven lyrics on the other side of the sleeve? Or just a vibe?

The source, if not the meaning, of this script has been intriguing Zeppelin fans for many years, but I wasn’t aware of this until I happened to be reading the Wikipedia entry about the album and found myself equally intrigued. The game was afoot, Watson.

It makes them wonder: the hand-lettered lyrics.

A persistent question you see in fan circles is “What font was used to create X?” People will ask this question even when the design is a one-off, like Syd Mead’s logo for Tron, or something that’s obviously been lettered by hand. Led Zeppelin IV is an album guaranteed to raise the “What font?” question because the lyrics of the group’s most famous song, Stairway To Heaven, cover an entire side of the inner sleeve. On one of the fan forums I was reading someone was eager to identify “the font” because they wanted to apply the words to a bedroom wall. Many more people must have copied out those lyrics since 1971; I once had to do this myself for a female friend who was so besotted with Jimmy Page that she wanted the lyrics in a frame on her own bedroom wall.

According to the Wikipedia entry, Page revealed the source of the lettering to be an issue of The Studio, the British art and design magazine which helped launch Aubrey Beardsley’s career and did much to develop and promote the Art Nouveau style in the 1890s. I’m very familiar with The Studio, many posts here refer to it, and I happen to have a complete collection of issues downloaded from the journal archive at Heidelberg University. Seeing the magazine mentioned in this context immediately made me want to find the design that Page had adopted, but before I started flicking through thousands of pages I looked around to see if any of the Zepp-heads had tried searching for the magazine themselves. Evidently not; all the discussion I’ve seen about the inner sleeve tends to recycle the Wikipedia entry, nobody seems to have bothered looking for copies of the magazine. Okay then…

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Pavonine pattern play

One of the projects I’ve been working on recently contains a large quantity of Art Nouveau design. I can’t discuss this any further for the usual embargo reasons, but I can show off this pattern which has been generated as a by-product of the main work. This is one of those fin-de-siècle designs that looks like it might have originated in the 1960s, a decade which saw a revival of interest in Art Nouveau graphics. Those sinuous lines would work well on a psychedelic poster, and there’s even a touch of Op art in the melting ovals that separate the peacock feathers.

But this isn’t a design from 1970, it actually dates from 1900, the source being a small wallpaper sample that I spotted some years ago in issue 7 of Deutsche Kunst und Dekoration. “Frau Dunsky, Berlin” is named as the designer although there’s no further information about her design in the text. After seeing this I thought I’d have a go at copying the pattern in order to create a digital version but I soon gave up when it became apparent that too much work was required to convert the indistinct image into a sharp outline. I didn’t have a graphics tablet at the time, and my printer had broken down, so the only way to draw an outline was the hard way, using a mouse pointer.

Vectorised and coloured.

A few days ago I pulled out the copy I’d been working on and, since I now have a graphics tablet, decided to try again. Even though creating the outline was easier this time I still wasn’t sure whether a repeatable pattern would be possible. The magazine sample is slightly warped, and the repeated elements don’t match exactly when overlaid, but I was able to compensate for the flaws with some stretching and redrawing in Photoshop. It’s very satisfying getting something like this to work, even more so when it’s a 120-year-old design that you’ve managed to resurrect. I also feel a little familial continuity with this kind of pattern making. My mother worked as a textile designer for a few years in the 1950s, although she never worked on anything like this, the designs produced by her studio were generally chintz-like floral patterns.

Prior to redrawing the peacock design I’d resurrected another wallpaper design from the same period. This is one of several examples by a French designer, André Morisset, that appeared in issue 15 of L’Art Decoratif. Monsieur Morisset’s design was easier to work into a digital version, being a better reproduction, while the design itself is a square that tiles vertically and horizontally so it’s easier to build into a pattern.

Drawing the outline.

A tessellated tiff.

A coloured vector version.

I’ll be doing a few more things like this when I get the chance. I’m not sure yet whether they’ll find a place in the things I’m working on, but once you have a satisfactory vector outline you can file the art away until you need it later.

Previously on { feuilleton }
• Louis Rhead’s peacocks
• Peacocks
• Rene Beauclair
• Whistler’s Peacock Room
• Beardsley’s Salomé